Meet Cadria

2008-11-04T09:25:00.003-06:00

Go by yourself, go with friends, take a child, take a grandparent...walk, jog, ride a bike...go in the morning, go after work...take a book, bring a sandwich, grab your iPod...Cadria encourages everyone to exercise their constitutional right and monumental privilege to vote.

Eclipsys Communities Takes Customer Sharing to A New Level

2008-10-09T18:40:00.010-05:00

Cadria congratulates Eclipsys on the release of their new online customer forum, Eclipsys Communities. Eclipsys is a leading provider of advanced integrated clinical, revenue cycle and business process improvement software, clinical content and professional services. To learn more about Eclipsys click here.

Cadria worked with Eclipsys to design a robust user experience allowing registered users to access valuable company information, participate in health care related forums, and provide valuable customer feedback. Jay Deady, Eclipsys executive vice president of Client Solutions recently commented, "Eclipsys Communities takes collaboration to the next level, using Web 2.0 technologies to foster anywhere, anytime interaction for our clients around the globe. It's all designed to strengthen our clients' ability to have a voice in the design and use of our software and services, and to work together to maximize the value they receive from Eclipsys solutions."

Cadria’s Ron Corbisier Presents at the Minnesota Interactive Marketing Association Summit

2008-10-01T19:19:00.002-05:00

The challenge – with a budget of $500,000, develop a multi-channel marketing plan to test market a new yogurt based energy drink targeted toward busy, on the move urbanites in the twin cities. Our very own Ron Corbisier, Cadria’s chief marketing officer, presented his ideas along with representatives from General Mills, Medtronic and Colle+McVoy.

Here are some highlights from Ron’s presentation:

Key business objectives:

Build awareness of Edge-Y with our “on the move” urban audience targets.
Motivate repeat purchasing by mobilizing product offering.
Optimize mobilization tactics based on daily performance measures.
Gather feedback on product and marketing mixture performance.

Test Market Tactics:

Launch tie-in at major metro event
Mobile (green friendly Gem car) stores throughout key metro locations
Branded “Edge” card mobile money
Web site with mobile store locator and Edge card reloading
Twitter updates on mobile locations
Guerilla sampling and couponing
Point-of-Sale media at select retail locations
Out-of-home mobile media
Multi-channel performance measurement and purchase analytics

Budget Breakdown:

Launch Event (sales and sampling) – 8%
POS – 15%
Web Site & SEO – 8%
Couponing/Sampling – 10%
OOH – 20%
Mobile Store – 34%
Analytics & Performance Measurement – 5%

While each presenter had their own unique take on how to use the budget, there was consensus that sampling and couponing would be a key tactic in building brand awareness and trial. What would you do with $500,000? Tell us what you think about Ron’s ideas or share ideas of your own.

Team “Rack and Roll” Raises Over $14,000 for Breast Cancer

2008-09-23T18:52:00.002-05:00

Members from our Orbit Systems client participated in the 2008 Breast Cancer 3 Day Walk and raised over $14,000. To help support their efforts, Cadria donated the design of their team logo. As they marched through downtown St. Paul, they just happened to walk past our office and snapped a team photo. The team had so much fun and such great success they have already signed up for the 2009 Walk. Congrats to the Orbit Systems team!

Eloqua adds Cadria as a New Marketing Agency Partner

2008-09-18T23:09:00.002-05:00

What we do can be explained in three words – Create, Measure and Adapt. Cadria was founded on the concept of creating marketing programs that target the needs of the audience while delivering on the goals of our clients, measuring the effectiveness of those programs and adapting our tactics and messages to optimize our efforts. Over the past 18+ years, we have worked with hundreds, if not thousands, of tools to help us deliver on this value proposition. Many have worked within a specific area or channel, such as Web metrics or search engine optimization, but none have provided a consolidated, holistic view or accounting of activities across multiple channels. That is, not until we started working with Eloqua.

Eloqua is recognized by analysts to be a world leader in the Demand Generation space, providing software to automatically manage multi-channel communications with prospects and customers, monitoring and scoring their response to campaigns and routing qualified leads to your sales organization. Eloqua integrates tightly with existing Web sites, profiling visitor activity at an individual level and marketing automatically according to this activity. What’s more, Eloqua is designed for the marketing and business user, requiring limited (if any) interaction with the IT organization to setup and execute cross channel and Web based marketing programs.

With Eloqua, you can:

Execute, measure and compare campaigns across email, direct mail and the Web on a common campaign management system.
Provide an entire lifecycle view, from initial contact to post customer acquisition, into prospect activity, interest and intent through integration to CRM/SFA solutions.
Automate sophisticated, trigger-based lead development and nurturing programs across online and offline marketing channels.

What to learn more about Eloqua or get a demo? Send us a note or click here to fill out our contact form. I guarantee, it will be worth your time to take a look.

Cadria's Annual Picnic

2008-09-13T21:38:00.003-05:00

It's that time of the year - time for our annual picnic. Come rain or shine (and this time...it was mostly rain), we try to have some sort of "picnic" event for our team and family members (pups are always welcome). Last year it was a combo office painting party / picnic, this year it was time dedicated fully to food, fun, animal frisbee, and good conversation. Thanks to chef Tim for cooking, Lizzie our organizer, and the entire crew for showing up and taking time to have some fun.

Take a Closer Look at The LUSSO Collection

2008-09-01T23:17:00.011-05:00

Cadria has released its latest video work for The LUSSO Collection - a 3 minute video to be used in online and direct marketing programs promoting LUSSO's offering, destination club benefits and incredible residences and destinations. Congratulations to The LUSSO Collection and the entire Cadria team for a job well done and be sure to take a closer look.

It Is Rather Easy To Be Green

2008-08-29T22:21:00.003-05:00

Since moving into our new office, we have been spending a fair amount of energy (no pun intended) on "greening" up our digs. I know, that's what everyone is saying...well, great. Everyone should jump on the green train. Our employees and clients, like WindLogics, a company that is at the forefront of others explore wind energy, have inspired us to make strategic changes in the way we do business to help better our environment.

It’s just a start, but we thought you might want to hear about some of the things we are up to:

Green Days (no...not the music group) - to help reduce our auto footprint, Cadria employees are encouraged to work from home and coordinate schedules to optimize travel to client meetings.
Compact Fluorescent Light Bulbs (CFLs) - we have replaced all of the energy hungry lightbulbs in the office with CFLs, which, with 20+ foot ceilings, was not an easy task.
Recycle, recycle, recycle - we recycle pretty much everything in our office - office paper, aluminum, plastic, and shredding of confidential documents.
Coffee, Tea or Water - if you stop by our office, you are welcome to have an individually brewed cup of coffee/tea or a nice cold glass of filtered water. We don't brew big pots of coffee that end up down the drain or use bottles of water that end up in a landfill.
Green Meetings - we encourage team members and clients to have more conference calls and videoconference meetings (go Skype) over driving here, there and everywhere.
Printer downsizing - we try to go paperless as much as possible, but when we need to, we encourage everyone to print double sided and on recycled paper.

We are always looking for more ideas - drop us a note at info@cadriamarketing.com with additional green suggestions.

Out With The Mission Statement, In With The Manifesto

2008-06-30T23:42:00.000-05:00

If you add up all the time Cadria team members have spent helping clients define their corporate mission statements, it’s safe to say that we have lost at least one good lifetime. Don't get us wrong; we don't think mission statements are bad things. We just think they’re incomplete (oh, and usually very painful to create). How can a one or two sentence statement provide a complete picture of a company's purpose, goals, and beliefs? It can't. That's why many years ago we started defining company manifestos (and no, not the Unabomber kind). A manifesto is made up of a series of "We believe..." statements that summarize, as holistically as possible, the beliefs, attitudes and aspirations of a company, project, product/service, or brand. It isn't limited by length or word count, just your imagination.

Cadria has two manifestos - one for the external world that communicates who we are as a company and one for our daily office life that reminds us why and how we do what we do. Below is our company manifesto - take a look and let us know what you think:

We believe the world is in motion and so are we
We believe that from great experiences come great response rates
We believe even a small move can be radical
We believe in attitude without arrogance
We believe the audience is listening — so say something worth hearing
We believe curiosity did NOT kill the cat
We believe in action over reaction
We believe that inspiration comes from anywhere, and takes you everywhere
We believe our passion comes from our people
We believe being professional does not mean being stuffy
We believe there are many ways to measure success
We believe success comes from doing the right thing
We believe in elevating the audience, not diminishing the experience
We believe true insight comes from asking the right questions
We believe customer service is a requirement, not an option
We believe great ideas are contagious
We believe open minds fill blank pages

The next time you are asked to define a mission statement, try crafting a manifesto instead. We guarantee that it will be more accurate, complete and creative. At the very least, you'll find it to be a far less painful activity. Good luck and have fun.

The journey of a lifetime

2008-06-13T12:11:00.006-05:00

Rarely do you get to publicly brag about a team member for something that has absolutely nothing to do with work. Many of you know our fearless chief creative officer, Alan Wallner, is a very approachable, no attitude type of guy. What you may not know is Alan has a passion for motorcycles and can frequently be found racing on the weekends with his kids. Well, leave it to Alan and his friends to take biking to a new level.

Earlier today (Friday the 13th), Alan and friends left Minneapolis bound for Roosville, a town along the Canadian border in northwestern Montana. Their mission, a two week off-road ride along the Continental Divide. For those that need a geography refresher (I did, I looked it up), the Continental Divide is the line that divides the flow of water between the Pacific and Atlantic oceans, running from northwestern Canada along the crest of the Rocky Mountains down to New Mexico, through Mexico's Sierra Madre Occidental and finally ending at the southern tip of South America.

Over the next two weeks, Alan will journey through five western states - Montana, Idaho, Wyoming, Colorado, and New Mexico - before riding back to Minneapolis. We wish him safe travels and look forward to seeing our (very sore) road warrior soon.

Cadria wins two Gold Communicator Awards of Excellence

2008-05-29T15:50:00.005-05:00

Cadria won two Gold Communicator Awards of Excellence for promotional design and promotional kit development for our LUSSO Collection work. Congratulations to the team and a big thanks to LUSSO for the privilege of working for such a great and unique brand.

We invite you to learn more about The LUSSO Collection and Cadria's work.

Welcome to the new MahoganyBay.net

2008-05-15T21:13:00.003-05:00

Established in 1976, Mahogany Bay began as a modest restoration business based solely on its founder’s love of old wood boats. Over the years Mahogany Bay has become one of the world’s leading authorities on vintage watercraft and provider of restoration services.

Cadria helped Mahogany Bay expand and evolve the brand online with the launch of a new Web and eCommerce site. So, if you are in the market to buy, sell or transport a restored vintage boat, a vintage boat lover, or just interested in purchasing some very cool nautical related artwork and other merchandise, check out the new site at www.MahoganyBay.net.

Congratulations to the team and a big thank you to Mahogany Bay.

Cadria moves into new office digs

2008-03-05T14:39:00.007-06:00

It's official, Cadria has moved into our new headquarters in the historic Market House building in Saint Paul's Lowertown warehouse district. With a 5 story atrium, 20 foot ceilings and exposed timber framing the building has great character and is conveniently located across from the Farmers Market (yum!) - we even have room to grow. All are welcome to stop by and check out the new digs. You can find us at 289 5th Street East, Suite 104, Saint Paul, 55101. Our phone number is still the same - 651.493.7671.

Cadria dares to start a blog - watch out world!

2008-03-03T12:15:00.003-06:00

Since we launched an updated Web site and moved into new offices, we thought it was about time to launch a blog - or at least something that closely resembles a blog. So, why call it "Meet Cadria"? Good question. Well, we strive to create relationships between our clients and their customers and stakeholders. How better for us to build new relationships than to let people get to know us. We thought that Meet Cadria would give us the opportunity to share a bit more about our company, our staff, and our industry. Think of it as a mix of shameless promotion (is it shameless for a marketing and advertising agency to promote itself?), interesting announcements, and our take on industry trends and events.

We invite participation and feedback. Got a question you want our take on? Want to provide "constructive criticism" on a post? Interested in finding out more about us, our staff or our culture? Send us an email at info@cadriamarketing.com. We'll do our best to keep Meet Cadria up to date and interesting.