Team “Rack and Roll” Raises Over $14,000 for Breast Cancer

Members from our Orbit Systems client participated in the 2008 Breast Cancer 3 Day Walk and raised over $14,000. To help support their efforts, Cadria donated the design of their team logo. As they marched through downtown St. Paul, they just happened to walk past our office and snapped a team photo. The team had so much fun and such great success they have already signed up for the 2009 Walk. Congrats to the Orbit Systems team!

Eloqua adds Cadria as a New Marketing Agency Partner

What we do can be explained in three words – Create, Measure and Adapt. Cadria was founded on the concept of creating marketing programs that target the needs of the audience while delivering on the goals of our clients, measuring the effectiveness of those programs and adapting our tactics and messages to optimize our efforts. Over the past 18+ years, we have worked with hundreds, if not thousands, of tools to help us deliver on this value proposition. Many have worked within a specific area or channel, such as Web metrics or search engine optimization, but none have provided a consolidated, holistic view or accounting of activities across multiple channels. That is, not until we started working with Eloqua.

Eloqua is recognized by analysts to be a world leader in the Demand Generation space, providing software to automatically manage multi-channel communications with prospects and customers, monitoring and scoring their response to campaigns and routing qualified leads to your sales organization. Eloqua integrates tightly with existing Web sites, profiling visitor activity at an individual level and marketing automatically according to this activity. What’s more, Eloqua is designed for the marketing and business user, requiring limited (if any) interaction with the IT organization to setup and execute cross channel and Web based marketing programs.

With Eloqua, you can:

• Execute, measure and compare campaigns across email, direct mail and the Web on a common campaign management system.
• Provide an entire lifecycle view, from initial contact to post customer acquisition, into prospect activity, interest and intent through integration to CRM/SFA solutions.
• Automate sophisticated, trigger-based lead development and nurturing programs across online and offline marketing channels.

What to learn more about Eloqua or get a demo? Send us a note or click here to fill out our contact form. I guarantee, it will be worth your time to take a look.

Cadria's Annual Picnic

It's that time of the year - time for our annual picnic. Come rain or shine (and this time...it was mostly rain), we try to have some sort of "picnic" event for our team and family members (pups are always welcome). Last year it was a combo office painting party / picnic, this year it was time dedicated fully to food, fun, animal frisbee, and good conversation. Thanks to chef Tim for cooking, Lizzie our organizer, and the entire crew for showing up and taking time to have some fun.

Take a Closer Look at The LUSSO Collection

Cadria has released its latest video work for The LUSSO Collection - a 3 minute video to be used in online and direct marketing programs promoting LUSSO's offering, destination club benefits and incredible residences and destinations. Congratulations to The LUSSO Collection and the entire Cadria team for a job well done and be sure to take a closer look.