Eloqua adds Cadria as a New Marketing Agency Partner

What we do can be explained in three words – Create, Measure and Adapt. Cadria was founded on the concept of creating marketing programs that target the needs of the audience while delivering on the goals of our clients, measuring the effectiveness of those programs and adapting our tactics and messages to optimize our efforts. Over the past 18+ years, we have worked with hundreds, if not thousands, of tools to help us deliver on this value proposition. Many have worked within a specific area or channel, such as Web metrics or search engine optimization, but none have provided a consolidated, holistic view or accounting of activities across multiple channels. That is, not until we started working with Eloqua.

Eloqua is recognized by analysts to be a world leader in the Demand Generation space, providing software to automatically manage multi-channel communications with prospects and customers, monitoring and scoring their response to campaigns and routing qualified leads to your sales organization. Eloqua integrates tightly with existing Web sites, profiling visitor activity at an individual level and marketing automatically according to this activity. What’s more, Eloqua is designed for the marketing and business user, requiring limited (if any) interaction with the IT organization to setup and execute cross channel and Web based marketing programs.

With Eloqua, you can:

• Execute, measure and compare campaigns across email, direct mail and the Web on a common campaign management system.
• Provide an entire lifecycle view, from initial contact to post customer acquisition, into prospect activity, interest and intent through integration to CRM/SFA solutions.
• Automate sophisticated, trigger-based lead development and nurturing programs across online and offline marketing channels.

What to learn more about Eloqua or get a demo? Send us a note or click here to fill out our contact form. I guarantee, it will be worth your time to take a look.