Opportunity

Increase overall awareness of the Virtual Radiologic brand while repositioning it as the clear industry leader and setting the bar on how other organizations would be measured.

Solution

Initially, Cadria worked with Virtual Radiologic to develop a master brand architecture that would allow the company to better represent its brand today as well as scale with its rapid growth and diversification of services. Cadria has since helped Virtual Radiologic with a number of key marketing initiatives, including a redesign and a new corporate web site, implementation of sales support materials and online portals and the creation of web properties to support new business ventures.

Outcome

Virtual Radiologic's new brand identity and associated campaigns have clearly positioned the company as the industry leader. As a result of our efforts, Virtual Radiologic has received numerous awards, including the 2007 Communicator Award of Excellence for Trade Show Exhibit and Booth Design, 2007 Communicator Award of Distinction for Overall Corporate Brochure/Packet Design, and 2007 Communicator Award of Distinction for Logo Design.

www.virtualrad.com