Opportunity
Generate awareness of a new entrant to the luxury destination club market. Effectively communicate differentiators and drive quality leads.
Solution
Cadria developed an integrated marketing approach that leveraged the web site, search engine marketing, PR, direct mail and a brochure kit to effectively deliver the brand while targeting both prospective and current members. To help differentiate LUSSO, Cadria built a world-class custom reservation system that provides an unparalleled Member experience.Leveraging the power of the Valtira Online Marketing Platform, LUSSO measures and manages their marketing campaigns and the reservation system with a small staff.
Outcome
The new brand, messaging and collateral resonates with prospective clients while the integrated campaigns provide real-time feedback on the effectiveness of the campaign message and channels.
